Buying Guides

Choosing your bathroom towels

The Sheridan Towel Buying Guide. Quality and luxury are at the core of every product that we have created at Sheridan since 1967. Be assured that whichever Sheridan towel you choose will have a premium feel that will fit in with the most luxurious bathrooms.

Your choice of towel should depend solely on you and your personal preferences. This towel buying guide will help you pick the best towels for you and your family.

We suggest you consider these three things:

1. Fabric

Cotton is by far the most popular fabric used for towels. The two most popular types of cotton used for luxury towels are Egyptian Cotton and Turkish Cotton.

Egyptian Cotton Towels are composed of very long and thick thread loops, using cotton from Egypt. This creates a greater surface area, absorbing much more moisture. This is what gives Egyptian Cotton towels their soft and fluffy feel that many of our customers adore. Egyptian cotton towels are also extremely durable and machine washable – making them the towel of choice for high end hotels.

Turkish Cotton Towels are made using long staple cotton from Turkey. Turkish Cotton is plush, but slightly less absorbent. Rather than absorb water extremely quickly, it pushes water off your skin, leaving you feeling fresh and revitalised after a wash. These towels feel denser. They also dry much quicker and prevent mildew and musky smells. This is very useful in bathrooms with less than ideal airflow.

Ultimately, both fabrics are luxurious in their own ways so it’s hard to go wrong. Trust your skin – do you prefer a soft and fluffy towel…or a thicker, plush towel that will dry rapidly?


2. GSM (Grams per square metre)

GSM is a good indicator of quality. It refers to how many grams are in a square metre of fabric. The higher the GSM a towel is, the more absorbent and durable it is more likely to be. There is no hard and fast rule, but as a general idea:

Low quality towel – 200-400GSM
Higher quality towel – 400-600GSM
Sheridan Luxury Egyptian Bath Towel – 660GSM
Sheridan Luxury Retreat Bath Towel – 700GSM

However, GSM is not the only indicator of quality. A good towel maker will use the highest quality fabric and manufacturing methods, so it is recommended to use a trusted brand with a good reputation.


3. Size

Lastly, check the dimensions of the towels before buying. Although sizes are fairly standard, all manufacturers have different size towels. For example, Sheridan’s Egyptian Luxury Hand Towel and Bath towels are about 10-20cm longer than most equivalent alternatives.

Do you prefer a soft and fluffy towel (Egyptian cotton)…or a thicker, plush towel that will dry rapidly (Turkish cotton)?

Quick Dry Luxury

100% Cotton
with Nanospun Technology

500GSM (towels)
750GSM (bath mat)

+ Better air flow
+ Extremely quick drying
+ Very absorbent
+ Very lightweight and compact
+ Ideal for holidays or warm weather
–  Not as luxurious as Turkish or Egyptian cotton

quick drying luxury towels

Buy Quick Dry Towels >>

 Luxury Retreat

100% Turkish Cotton

660-700GSM (towels)
850GSM (bath mat)

+ Long staple Turkish cotton
+ Very quick drying
+ Extremely durable
+ Pushes water off your skin
+ Prevents mildew / musky smell
+ Ideal for holidays or warm weather
– Less soft than Luxury Egyptian

Luxury turkish cotton towels

Buy Luxury Retreat Towels >>

 Luxury Egyptian

100% Egyptian Cotton

640-660GSM (towels)
1085GSM (bath mat)

+ Extremely soft and fluffy
+ Long & thick thread loops
+ Extremely absorbent
+ Extremely durable
+ Towel of choice for luxury hotels & spas
– Takes longer to dry especially in hot or humid locations

Luxury egptian cotton towel collection

Buy Luxury Egyptian Towels >>

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